Ted Williams Card Co.

Q: I have several baseball cards made by the Ted Williams Card Co. in 1993 and 1994. Most of them picture retired players. What are they worth?

A: The Ted Williams Card Co. was founded in 1992 by Ted Williams’ son, John-Henry Williams, and Brian Interland, hoping to promote interest in Ted Williams memorabilia and to cash in on the boom in baseball card collecting. Ted Williams (1918-2002) played for the Boston Red Sox from 1939 to 1960, with time out for service as a Naval aviator in World War II and the Korean War. The baseball card sets included pictures of players in the former Negro Leagues and in women’s baseball leagues, as well as future stars in minor leagues. The company wasn’t authorized to produce cards of current players and could only include two current players in each set. The sets included a letter of authenticity. Interest in baseball card collecting was at its peak in the 1980s and early 1990s. Billions of cards were produced each year. By 1994, the year the World Series was cancelled because of the baseball strike, interest in baseball cards began to decline. Online sites sell individual cards made by the Ted Williams Card Co. from 15 cents to about $12.