Sarah Coventry Jewelry

Q: Do you have any information on Sarah Coventry jewelry? I sold it many years ago and still have some of pieces.

A: Sarah Coventry was the first company to sell costume jewelry through home parties. The company didn’t make jewelry. It bought designs and had the jewelry made by other companies. The founder, Charles H. Stuart, started Emmons Jewelers, Inc., in 1949. In 1950 Stuart started Sarah Coventry, which was named after his granddaughter. The business was so successful that Sarah Coventry became the largest U.S. distributor of costume jewelry in the 1970s. Home parties were discontinued in 1984 and the company went out of business. Later, the rights to the name “Sarah Coventry” were bought by a Canadian company. The jewelry is still inexpensive.