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Q: I would like information about my 14-inch hard plastic Toni doll by Ideal. She has blond hair and is wearing her original clothes---plaid V-front taffeta jumper, white blouse, white socks, and red oilcloth single-snap shoes.

A: Ideal Toy Corp. introduced its line of Toni dolls in 1949, the year after Gillette Safety Razor Co. bought the Toni Co. and granted Ideal a license to use the Toni name. Toni dolls were sold with a Toni home permanent that could be used to curl the doll's nylon wig. The advertising scheme was designed to help Ideal sell dolls and Gillette sell Toni home permanents. Your doll, with blond hair and plaid jumper, was sold from 1949 to 1953. The doll alone, in perfect condition, with her hair in its original set, is valued today at about $350. If you have the original box and her original Toni products, unopened, then she would sell for $500 or more.

 

Toni doll by Ideal


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