Walk into a gift shop and look at the vases and dinnerware. The most eye-catching, most colorful, and most innovative are probably part of the Rosenthal Studio line started in 1961. Under the leadership of Philip Rosenthal, son of the founder, the company created new designs beginning in the 1950s. Famous artists like Walter Gropius, Gianni Versace, Tapio Wirkkala, and Bjorn Wiinblad were invited to create new shapes and daring decorations. The idea of innovative, contemporary design has continued at Rosenthal since the 1950s.
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