Q: I recently acquired a Mobo pressed-metal child’s riding horse. The label on the front reads “It steers!” and “Sebel Products Ltd., New York.” It’s in good condition with little paint loss. Can you tell me when it was made and its approximate value?

A: D. Sebel & Co. was founded in East London, England, in 1921 and made various metal products. It made metal furniture and toys beginning in the 1940s. The Mobo Bronco riding toy, the company’s best-known toy, was made from 1947 to 1972. When the rider pushed on the stirrups, the horse moved forward. The mechanism was patented in 1942, but production didn’t begin until 1947. Several different models of the horse were made. “Magic Steering” was added in 1950. The horse could be made to turn by pushing on one stirrup. The company opened a factory in Erith, Kent, England, in 1947 and a subsidiary in New York City in 1948. A Mobo horse would probably sell at auction for $100 to $325. The better the condition, the higher the price.

 

 

 

 

One response to “Mobo Riding Horse”

  1. redmoggy says:

    I am in search of a early non steering Mobo but using the internet so mostly only have pictures to go by. As I have a number of the steering versions one bought by design the rest bought trying to locate an early non steering version. Is there a way for me to tell the difference just by looking (if the logo on the chest stating its a steering version has been painted over/removed?

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