Q: I have a “Johnson Juice, A Drink for Healthcare” can, Lyndon B. Johnson political memorabilia. I can’t find anything like it. What is the value of this item?
A: Lyndon B. Johnson, the Democratic candidate in the 1964 presidential election, campaigned for federally funded health care for the elderly. Cans of “Johnson Juice” came out after supporters of the Republican candidate, Barry Goldwater, had cans of soda made labeled “Gold Water, The Right Drink for the Conservative Taste.” Johnson won the election and signed Medicare into law in 1965. Johnson Juice was distributed by the Ladybird Distributing Co. in Granite City, Illinois, a company that seems to have only existed to distribute Johnson Juice during the campaign. A Johnson Juice can, opened from the bottom, was offered for sale online for $450. Gold Water seems to be more common. A 6-pack of Gold water sold for $130 at a Hake’s auction.