Campbell Kids

Kovels Item

Campbell Kids were first used as part of an advertisement for the Campbell Soup Company in 1904. The kids were created by Grace Drayton, a popular illustrator of the day. Campbell Kids were originally drawn as average boys and girls, but they later were dressed for special activities like sailing or football or working as police officers. The kids were used in magazine and newspaper ads until about 1951. They appeared again in ads in 1966; and in 1983 they were redesigned with a slimmer, more contemporary look.