Movie memorabilia of all types are collected. Animation Art, Games, Sheet Music, Toys, and some celebrity items are listed in their own section. A lobby card is 11 by 14 inches. A set of lobby cards includes seven scene cards and one title card. A one sheet, the standard movie poster, is 27 by 41 inches. A three sheet is 81 by 40 inches. A half sheet is 22 by 28 inches. A window card, made of cardboard, is 14 by 22 inches. An insert is 14 by 36 inches. A herald is a promotional item handed out to patrons. Press books, sent to exhibitors to promote a movie, contain ads & lists of what is available for advertising, i.e., posters, lobby cards. Press kits, sent to the media, contain photos and details about the movie, i.e., stars' biographies & interviews.