Don't be confused by this lion and shield mark. Although it looks like the British Royal Arms mark, it is actually the mark of a pottery in East Liverpool, Ohio, in business from 1894 to 1909. East End Pottery Company made white granite dinnerware, semi-porcelain dinnerware and toilet articles. It was part of the East Liverpool Potteries Company from 1901 to 1903. This mark was used on ironstone and semi-vitreous china made by East End Pottery Company from 1903 to 1907.
The name of the company was changed to East End China Company in 1908. It became Trenle China Company in 1909. Trenle continued to make East End China lines until 1917.